How Images Can Boost Your Christmas Sales
- December 23, 2017
The holiday season is one of the best times to boost your e-commerce sales. Rather than worrying about getting more visitors, it is better to enhance your e-commerce store images to gain more Christmas sales rather than worrying about getting more visitors. Today, we would touch base upon one of the lesser explored but necessary steps you need to undertake to post sales in your e-commerce store.
Image enhancement is ignored by most e-commerce stores. The truth is that image-enhancing can quickly increase your sales by more than 20%.
In this era of cutthroat competition, you must put your best foot forward when it comes to holiday season sales. Proper image effects can quickly help you gain more sales during the holiday season. The right image can be the difference between an order and an abandoned cart.
Today, we will share some of the reasons you should use image-enhancing software like photoshop to boost your Christmas sales.
1. Getting the correct background
The impact of the product image on prospective customers depends significantly on the background of the image. When you’re e-commerce images with a white background, the focus would entirely be on the product. It would help you highlight the features of the product rather than distracting the customer with the background.
You do not need to worry about conducting a reshoot to get the white background. The easiest way to achieve this is with the help of photo editing software like Photoshop. It would take just under 5 minutes to add that white background to your e-commerce products.
2. Gaining traction on social media:
Most of the users on social media systems are accustomed to high-quality images owing to the extensive use of filters on social media. If you use plain vanilla images in your e-commerce store, you will not gain traction on social media websites. Every time the link to your product is shared on social media, it synchronizes the image in the listing. If the image quality is not good enough, you would miss out on future social shares and not gain a high click-through rate (CTR).
Social media websites can be a huge source of traffic as well as sales for your e-commerce store. Adding filters to your e-commerce images would always make the products must attractive. Moreover, it would generate more social shares, which would expand the reach of your products. Some of how you can enhance your e-commerce images n photoshop include:
• Spot retouching: This technique removes minor defects from the image.
• Color adjustment: With the help of the adjustment layer, you can modify the hue, saturation, and light level in the picture to make it look more realistic.
• Adding a shadow: To give a more realistic look to the product, you can add the shadow to the product by adding an extra layer.
3. Using a collage to increase sales:
Most of the customers take their buying decision within seconds of arriving on the e-commerce listing page. Therefore, you have just a couple of chances to highlight the product’s features in the right way to make them buy. The good idea is to enhance the quality of the image using photoshop and create a collage using photoshop.
The college consists of a typical product image in its entirety in the main section of the image. In the other images incorporated into the main image, a feature of the product can be highlighted by zooming in. It ensures that in a single image, the customer would be able to see the product in its entirety and its features. It skyrockets your conversion sales as the customer does not have to go through the entire e-commerce listing to find out the details of the product.
The HD quality images, which highlight the product’s features and display the product from different viewpoints, are more engaging for the visitors. It can undoubtedly increase the conversion rate which you get on your e-commerce store.
It is one of the most effective ways to edit the image for better Christmas sales.
Photoshop can induce a wide variety of filters in the image to enhance it, which can undoubtedly help you increase the traffic and conversions in your e-commerce store. Some of how you can achieve this with the help of photoshop are:
• Choosing the right background for the image
• Getting the images ready for social media
• Creating a collage to highlight the features of the product
Most e-commerce store owners work very hard to gain an incremental market share during the holiday season but miss out on these easy steps with the help of which they would be able to gain more sales. Now that you know how photoshop helps you boost Christmas sales, it is time to induce those filters in your e-commerce images to skyrocket your sales this holiday season.