It is said that the picture tells more than a thousand words. Online shopping is probably more valuable in the present time. More and more people return to the Internet to find new cars, buy online, in fact up to 83% of car buyers check their photo online before he ever talked to the dealer. The pictures show the characteristics of the vehicle and its situation far better than the words ever. Online sent cars are likely to be sold and sold quickly if you have good pictures in hand. The vast majority of eBay sell cars for over 30 photos for buyers to get the best preview. That is why I am always amazed when I search for online car and the dealer is just a bad dirty photos of their car and they expect to sell it. Let’s see how to take good images that will increase the sell of a car or others vehicles.
Focus the car before sending it.
This is definitely the rule that is most import. No online delivery picture of dirty car will sell! Retailers want the car online to instantly bring auction home. Although it is a good idea to sell your car as soon as possible to the market and try a dirty car to sell more harm than good. Dirty car prices lack of care for dealers and customers can identify it. Potential customers see a dirty car and change it from a retailer as a whole. Seeking dirty reduces the car’s site, except for just the image of a vehicle, but all dealers and dealers as a whole, in fact.
Use the right camera.
Make sure the camera takes decent pictures. I’m sorry to tell you,Nokia brick camera phone in 2001 will not cut it.
Most flagship smartphones that are made when about 2015 should be a trick (Think at least iPhone 4S / Galaxy S2 or better). (Be horizontal upright) Make sure that the phone (or camera) in the countryside does not stand upright. It’s a common mistake in smartphone photography to keep the phone wrong, as 95% of the phone is used for a portrait of the time. Portrait simply makes no sense in car photography. In addition, most marketing sites such as Craigslist and Auto Trader, built photos will be built on the landscape.
If your smartphones are not your thing or you just do not fit all this update, a simple point and shoot the camera is the second best thing. Again think 2015 or later. The point and shoot is usually a better zoom and better sensor than a smartphone camera, but it provides a bit easier and cheaper than the DSLR.
I’m boring, unless you are familiar with photography, you do not have to invest money into investing in DSLR. DSLR can give you a lot of control over your own photo aperture, white balance, ISO and more. Unfortunately, if, like me, I do not know much about these settings, they can not really help. Yes, most DSLRs are in auto mode, but at this stage you are more or less in the picture at the high end point.
Pick the right location and right time.
This one relates to having a clean car. A busy or dirty background distracts from the vehicle you’re showing off and can hurt the image of your dealership. Your dirty workshop or backlot is the wrong location. Some dealer take photo of their car from any background and then hire any company for clipping path to remove background from their car photo which also a good idea. Usually right in front of your dealership is a great location because it is generally kept clean and looks nice. If you really want to get a nice background find a nice tree-lined street, or a nearby lake or scenic outlook to photograph the car in front of. Often times, that’s not worth the time but if it’s close by, go for it. Just make sure the car, and not the scenery is the focus of the shot. The car should take up the majority of the frame. Make sure the sun is not beating directly down on the vehicle. This can create glares and reflections in the vehicle. Early morning and dusk or daytime on overcast days are the best times to photograph vehicles (and just about anything else for that matter) because the sunlight is indirect on the vehicles. It allows good light on the vehicle without hiding anything in shadow or having enormously bright hot spots on the photo.
Take the right pictures.
Take perfect photos. Take a lot of them. It is the key. Many photos show that you have nothing to hide and it also very important to build trust. Generally you want to have a few corners on the vehicle: front left and right front right rear, left and right rear quarter straight sides, line and front and rear interior. It is usually best to kneel these pictures to really get the right view. Be sure to take pictures of all features or damage. The concealed damage to the pictures is done by the customer or the merchant does not favor.
Change, but do not have it.
Editing tools for photos is a good idea. You can adjust the amount of light and make the car more visible. Beware of overwork Adjust the color, brightness, make the photo look natural. Avoid machining bumps, paint defects and other defects. An image that looks too perfect can lead to a suspicion that a reseller is trying to hide something because they are likely. According to the tailor made mistakes, and the dealer does not make the bear service when the customer sees the car personally.
There are many affordable photo editing facilities available. Do not jump directly to Photoshop. Photoshop is expensive and requires some serious training to really know how to use it. Do not get me wrong, Photoshop is great, it’s just overwhelming for a regular user. Picasa is free and easy and does what is necessary. IPhoto comes on any Mac’s iPad or iPhone and works fine. Something must still be advanced, look at the Pixelmator Mac or the Photoshop Elements PC. It is the best balance between functionality and usability.
The key is to introduce the best version of the car without dishonesty. After these simple rules, you can increase your sales slightly.